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20VC: Why VC Returns Will Get Worse, Why LP Incentive Structures are so Broken, What is the Answer to Liquidity with No M&A or IPOs, When to Sell vs Hold Your Winners & Turning $5M into $250M with The Trade Desk | Roger Ehrenberg, Eberg Capital

20VC · Harry Stebbings — Roger Ehrenberg · February 19, 2024 · Original

Most important take away

Venture is barbelling into two durable shapes: mega-platforms gathering institutional capital at compressed returns, and small, concentrated, artisan early-stage firms where outsized returns still live — the squishy middle is in trouble. The actionable lesson for investors and operators: avoid the hyped consensus theme (e.g., pure AI right now), have the discipline to take risk, define what “post-economic” means for you personally, and be willing to withstand short-term pain for long-term gain because that emotional staying power is the real superpower.

Summary

Actionable insights and patterns from the conversation:

Career and investing advice

  • Take risk; do not play it safe. Be different, do not follow the playbook, do not be a sheep. Conventional career paths in finance become “too easy” right before they stop working — treat that feeling as a signal to move.
  • Watch your learning curve. Roger left Wall Street precisely when he sensed his learning curve had flattened. If a high-paying job stops teaching you, that is itself a signal to change, not a reason to stay.
  • Avoid crowded hype themes. Roger says if he were still in pure tech today he would spend “almost no time in pure AI.” Look where capital and attention are not, not where they are.
  • Build a strong partnership (or get strong mentors if solo GP). Investor psychology is one of the most under-discussed parts of the job; partners who can talk openly about bias, missed deals, and regret are a competitive advantage.
  • Cultivate the ability to withstand short-term pain for long-term gain. Managing your own internal stress and letting a thesis play out — even when unpopular — is the superpower that compounds.
  • Wealth does not change you, but validation moments do. The big inflection points (a first life-changing bonus, a first IPO win) deliver confidence and remove imposter syndrome more than they deliver lifestyle change. Plan for what motivates you after you are “post-economic” — Roger’s answer is still building companies, not new toys.
  • Parenting through abundance: walk the talk, be physically present (coach the team, show up at performances), align actions with stated values, and treat it as a constant ongoing conversation, not a one-time setup.
  • Marriage advice that generalizes to partnerships: pick your battles, do not frame disagreements as winning vs losing, fight fair, pause when red-hot and resume later.

Patterns in VC / LP structure (tech-of-finance patterns)

  • Barbelling of venture: on one end, mega asset gatherers (a16z-style platforms) functioning more like institutional asset managers; on the other end, small concentrated seed/pre-seed firms acting as the “farm system.” The middle is squeezed.
  • Capital supply has structurally — not cyclically — increased because of sovereigns and the explosion of multi-billion-dollar family offices. There is no going back to a smaller asset class.
  • Return compression is the consequence: spread aggregate exits over a much larger denominator and IRRs fall. Mid- and late-stage VC will commoditize and start resembling early PE; fees there will compress.
  • Fee structures will bifurcate like hedge funds: the very best (Sequoia, etc.) keep premium fees because net-of-fees they outperform; bigger AUM strategies will move toward 1-and-20 or below with share classes by lockup length. Pure 2-and-20 across the board is on borrowed time.
  • LP incentives are broken. Many traditional LPs optimize to not get fired in 5 years rather than for 15-year performance, which enables “name-brand” VCs to keep raising on stale DPI. The healthier money is sovereigns and large family offices that genuinely care about net returns.
  • Endowments are a special case — culture and mission (Roger cites Notre Dame) matter more than incentive design. Endowment talent stays for mission and learning, not comp.
  • Yale/Swensen-style 40% alternatives allocation does not translate today: returns are lower, asset class is more crowded, and manager selection is harder. A 5–7% allocation with elite manager selection can still add convexity without the liquidity pain.

Liquidity patterns in a no-IPO / no-M&A market

  • Continuation funds are now the dominant liquidity solution. A third-party valuer (e.g., a fairness opinion firm) prices the static pool, net-new LPs buy in, antsy existing LPs get out, GP keeps managing. Works for funds smaller than the top names too, down to roughly $50–100M.
  • Conflict-of-interest watch: existing managers want the highest price; continuation-fund buyers want the lowest. A market-clearing price through an independent valuer is the mechanism.
  • Recycling is broken for early-stage funds because sub-$100M M&A has dried up. Selling secondaries (as IA did with Wise’s Series E) is one of the few ways to generate recycling dollars without using SPVs.
  • Private marks adjust slowly down and slowly up — public markets move first, private markets lag. That lag is exactly what creates the opportunity for continuation-fund buyers right now.

When to sell vs hold winners

  • Treat every concentrated winner with a 2-year “IPO readiness” process: legal, board, compliance, infrastructure. This lead time lets you be opportunistic about market timing rather than reactive.
  • On the private/secondary side, use the same objective IPO-readiness frame to interrogate stratospheric private valuations. If the answer is “not even close to public-ready,” that should prompt trimming 10–20% to take the schmuck-factor off the table (clubhouse example).
  • First grand-slam funds will rationally over-distribute (IA exited TTD around $2–2.5B from a $700M IPO; held longer could have been 5–10x more). That is fine — once you have validated the franchise, subsequent positions (Datadog, Wise, DigitalOcean) can be held longer through measured share distributions rather than cash secondaries.
  • Trade desk math: IA’s $5M seed turned into ~$250–300M DPI on a $250M fund (5–6x net on one position).
  • Regret is not the right frame — rational decision-making with the information you had is.

Industry outlook

  • IPO market: green shoots in 2025, real reopening probably 2026.
  • Sports team valuations will keep rising as institutional/PE capital floods in and the NFL becomes PE-investible.
  • Antitrust pendulum has swung too restrictive under Lina Khan; expect it to swing back, which would reopen M&A liquidity.
  • Best founders are not dependent on VCs but do benefit from them as sounding boards and for psychological support in pre-PMF days. About 90% of VCs are probably value-neutral-to-destructive unless they are proactively, consciously humble.

Chapter Summaries

  1. The 17-year shift and leaving Wall Street — Roger explains why “too easy” markets and a flat learning curve pushed him out of banking into seed-stage venture, and how that produced his concentrated big-data infrastructure thesis at IA.
  2. Is venture commoditized? — He pushes back on Doug Leone: mid/late-stage venture is commoditizing into institutional asset management, but pre-seed and seed will never be commoditized due to small fund sizes and access constraints.
  3. Capital supply and the rise of sovereigns — The structural reason returns will compress: sovereign wealth funds and multi-billion-dollar family offices are permanent new LPs, not cyclical participants.
  4. Fee structures and the hedge-fund analogy — Premium managers keep premium fees; everyone else faces fee compression and lockup-tiered share classes like hedge funds adopted.
  5. Broken LP incentives — Traditional LPs optimize for career safety, enabling stale name-brand funds. Sovereigns and large family offices are healthier capital because they actually care about net returns.
  6. Endowments and the Notre Dame model — Why endowment investing is about mission and relationships, not comp design.
  7. Swensen, illiquidity, and right-sizing venture allocations — Why copying Yale’s 40% alternatives allocation today does not work, and why 5–7% with elite manager selection can still add convexity.
  8. Where does liquidity come from in 2024? — The case for continuation funds as the dominant intermediate liquidity strategy, including the mechanics and the buyer/seller pricing dynamic.
  9. Recycling capital without M&A — How IA used the Simple/BBVA acquisition and the Wise Series E secondary to fund Trade Desk Series B and refresh Fund II.
  10. When to sell IPO winners — The 2-year IPO-readiness framework, why IA sold Trade Desk “too early,” and how that discipline evolved by Datadog and Wise.
  11. Investor psychology and the franchise-making deal — Processing missed deals, holding through volatility, and how validation (a first IPO) reshapes confidence.
  12. Wealth and identity — Roger’s three inflection points: a $320K bonus at 29, a special-pool grant at Deutsche, and the Trade Desk IPO — and why none of them really changed who he is.
  13. Parenting through abundance — Walking the talk, presence, alignment of words and actions, and treating values transmission as an ongoing conversation through adulthood.
  14. Marriage at 37 years — Picking battles, never framing it as winning vs losing, fighting fair, and pausing when emotions are hot.
  15. Quickfire — Hype topping in pure AI, sports teams under-managed, IPO window 2025/2026, Trump and antitrust, the “see/pick/win” self-assessment, and the value (or lack thereof) most VCs add.
  16. 10-year vision — Handing the family business to his two sons by 60 while staying involved in Detroit economic development, affordable housing, and food and beverage.